aeiou logo

eeshirtay c/o harry gassel
412 west 129th street
new york, ny 10027

rock
eastrivergig.gif
Tidbits, trinkets

a website on color trends, thanks to eric for sending this to me.
a nice little op-art applet.
a learning website all about optics!
a free on-line archive focusing on digital facsimiles of the most radical small-press writing from the last quarter-century. a mind-warpingly good resource.

Friends

the poetry of dancefloor synthetics, new and old. well written and served up fresh.
the home of eric sarai.
the fine design of jason skowronek and marcio kelmanson.
the work, stylings, and general ambiance of camilla padgitt-coles and assorted collaborators.
The ultimate vision of mat lippincot. if john cage were a website of looping video with an annoyingly long name. dot com.
laboratry for research, architecture, and design. wayne conger and friends solving problems with more than just geometry.
putting the x in experimental since 2002, music and other things.
lolzing all over the place. Laura Graber’s laugh out loud funny holiday hit.
Jake’s totally awsome basketball-meets-world blog.
Olivia's portfolio website. A big fan of the GIF.
Leif's world of hi-fi/DIY, constantly producing, a multi-talented inspiration to us all.
rock
bigorb_animated_1.gif
Artists

We like him. Make sure to read some interviews.
Collapsing space and expectations. If you get a chance, go see one of his wall drawings in person.
systems based art. thanks to owen cannon for introducing me.

New Work
orb prints

orb print
orb series: m/y 3, silkscreen, 27x36, 2008
some images speak louder than blurbs. These hand-printed silkscreens are part of a continuing series of orb prints.
orb print
orb series: c/m 3, silkscreen, 27x36, 2008
designer pages

rock
designer pages t-shirt on DP chief product officer, avi flombaum
Designer Pages is an online network for people in the architecture and design industries. They asked me to design a t-shirt that was both branded and wearable.
rock
designer pages t-shirt, silkscreen plate
I Based this design on their “simple way to find products” ad campaign. The t-shirt illustrates Designer pages ability to “find products.” Using the letter of the Designer Pages logo as stand-ins for products, the graphic is a tongue-in-cheek portrait of a search query.
bread print, 1

arnold country white
arnold country white, silkscreen 8x11, 2008
The first in a larger series, this print is an exact replica of a middle slice of the Arnold bread company’s “Country White.” The series is an attempt to catalogue the design choices of commercial bread companies as they distinguish themselves in the marketplace. Everything from the slice’s profile and size to the color and texture has been carefully chosen. These prints are four-color process hand-silscreened from scanned images.
arnold country white
arnold country white, detail
By spending time, and adding the human touch, the slice stops being simply a consumer product. No longer the unsung hero of a peanut-butter and jelly, we can appreciate the slice as an art object, the result of a careful design process generated by the consumer market. The bread slice is a study in permutations within a limited visual palate. Check back as the series develops.
B'nei Habonim, prayer book

siddur front
habonim siddur, front, 2008
siddur front
habonim siddur, back, 2008
I was approached by the Rabbis at Congregation Habonim to design their 60 page children’s prayer book. The book is for the congregation’s multiple children’s services, and they wanted the prayer book to be inviting to children over a range of ages, as well as sophisticated and modern for the design-conscious parents that would also attend the services with their young children.
siddur front
habonim siddur, detail, 2008
siddur front
habonim siddur, detail, 2008
My main goal was to create a typographic system that could incorporate the Hebrew prayer text, titles, transliteration, and translation in a way that is both visually appealing and easy to understand across multiple spreads.
siddur front
habonim siddur, detail, 2008
siddur detail
habonim siddur, detail, 2008
I also wanted to implement visual elements that were both fresh and educational in their own way. Each section has a system of graphics that incorporates overlapping patterns of two out of three colors for print, cyan, magenta, and yellow. This gives each section a distinct color system as well as an introduction to color for the curious child.
Columbia Business School

american living invite
real suit drive, poster, 2008
In a partnership with Times Square Inc. and Brooks Brothers, the retail group at Columbia Business School organized a charitable clothing drive. The poster needed to be funny and eye-catching enough to compete on cluttered campus boards while maintaining the urgency and sobriety of the cause. The posters helped the drive become success, leading to $10,000 in charitable donations.
American Living

american living invite
american living invite, 2008
american living invite
american living invite, 2008
Under the art direction of Doreen Maddox at Blue Inc., I designed this invitation for the launch of the Ralph Lauren/JC Penney collaboration, American Living. The invitation needed to re-enforce the emerging brand’s carefully tailored identity of pastoral Americana, and Kennedy-inspired leisure for the every-day consumer.
artifacts_1_rock

welcome
rock, 60 degree angle, animated gif, 2008
Part of an ongoing series of artifacts, this gif is comprised of photos taken of a single object rotated at perfect 120 degree angles. The photos are ultimately turned into silkscreens, but i like this animated gif for its meditative properties.


© harry gassel, 2008